When we design each of our products, our aim is to create something awesome that will last for many holidays to come.
But the truth is, you can always replace your towel.
So when we make our towels, we also have a responsibility to ensure we don't create damage, destroy or harm the things that cannot be replaced.
We believe being sustainable is not a one off job; it's a process that we must continue to work at.
We believe that being in business today means practicing conscious business design, where you plan not just for growth but also consider your impact on people and the environment.
Here's where we are right now on that journey